Journal
Writing with a job to do.
- 2026-09-04Why a website should know what happens after the enquiry
- 2026-09-03Design the site around the customer’s job, not the org chart
- 2026-09-02The company website is becoming the operating interface of the business
- 2026-09-01B2B sites in 2026: the buyer wants answers before a salesperson
- 2026-08-31Website ROI should count hours saved, not only new leads
- 2026-08-28Why a customer portal can be the most valuable part of the site
- 2026-08-27New and current customers need different surfaces
- 2026-08-26Seven things a modern company site should do automatically in 2026