Seven things a modern company site should do automatically in 2026

1. Land the enquiry in a system, not only email.

2. Classify the question (sales, support, hiring) without a first human sort.

3. Offer a next step: briefing, calculator, demo, sign-in.

4. Remember consent.

5. Show status to the current customer.

6. Ground AI chat in a knowledge base, not guesses.

7. Log events so they can be improved. not into the dark.