Design the site around the customer’s job, not the org chart

Internal structure is a poor navigation model. Buyers are not looking for «unit B». They want a solution, a price band, proof and a next step.

A job-to-be-done page asks: what does this person need to finish today? Then it orders content accordingly. not by titles or departments.

TAJU’s service pages, application directory and tools follow that. If you do not know what you need, a briefing is the job. If you do, the product or service is the job.