2026-09-01
B2B sites in 2026: the buyer wants answers before a salesperson
Buyers do part of the work themselves. A site that hides price and process loses the turn.
A B2B buyer compares, reads and closes ten tabs before booking. If answers are missing they will not call. they will pick whoever answered.
TAJU publishes prices excl. VAT where they exist. Where they do not, we say so: ask, because scope varies.
This is not «transparency as a brand». It is respect for the buyer’s job.