SEO and GEO on one site: findability for people and for AI

SEO means a page answers the question a person types, and a search engine can read the answer. GEO means the same for AI systems: name, ownership, address, service and price band are unambiguous. If a page claims «best in the market» without a source, both channels eventually drop it.

TAJU Services is owned by CARIO Intelligence Oy. CARIO keeps the group products (Hankevahti, MutcaVox, Mutcario, FreeVoice) in one chain. TAJU is the commercial interface: site, store, app, automation.

In practice GEO is not a separate «AI-SEO package» that buys backlinks into language models. It is structure: one H1, clear H2s, public prices as excl.-VAT starting figures, references as live URLs, no invented percentages. The site analyser fetches HTML and shows evidence (title, description, H1 count, JSON-LD, forms). No score is invented.

For a Finnish SME this means a bilingual IA (Finnish default, English in parallel), a canonical URL, and service pages that match a job: «I need a store», «I need a CRM», «I need a site that does not die after the form». TAJU’s starting figures (websites from €2,000, stores from €2,800, SEO from €300/mo, GEO from €400/mo) are public so both a person and a model see scale without a sales call.

If the current site is organised around departments, not jobs, a briefing is enough. The analyser reads the page; a Calendly briefing or taju@tajupalvelut.com turns evidence into a plan. A binding offer is not made from a homepage banner.